Branding for Businesses
While marketing tactics change constantly, one part of your marketing should remain constant and consistent at all times - your brand. A brand is more than just visual assets such as a logo and matching collateral. It is the essence of who your organization is and controls how people perceive your company. You’ll be guided through all of the parts that make up a brand and how to start to control the perception of your organization in order to guide your marketing strategy.
After this program attendees will be able to:
- Understanding the meaning and usefulness of branding
- How to identify and define the different parts of a brand
- Leveraging brand in all parts of your organization
For the last eight years, Daniel Blaho has served as the principal for DSB Creative - a marketing and design agency. He holds a degree in Visual Communications and has studied business focused on Marketing and Management Information System. Daniel works as the creative director and lead consultant for DSB Creative and has a passion for helping others share their message through beautifully designed and strategic marketing systems.
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